Narrative Arc for our Music Video

Our group has decided to use light as the backbone or our narrative arc. So instead of following the usual five part arc, we have decided to only have four parts, that can easily be established by our audience. This is because as we are using light we are limited to the amount of sections we can do.

• First Part - This will be the opening of our music video. We'll include a clip of the sunrise, then go straight onto morning light. This establishes that this will be the first section of the narrative arc - the soft natural lighting. We will also introduce the artists, they will both be walking singing the opening of the song, down two separate pathways, until they meet at the end. This was a decision post arc creation, one we made in later discussions after we created the Narrative Arc. 
• Second Part - This will be shot in 'midday', so we will keep the natural lighting however it will be brighter. This will also influence the artists movement, how their movements will correlate with the brightness and happiness the sun conveys. This section will be the first chorus in the song. They will still be in the same costumes
• Third Part - In this section, we discussed how using softer lighting to portray after mid-day light, will connote that even though it's getting later and a bit darker, the girls are shown to still be having fun. The costumes will stay the same, however perhaps they will be in some warmer jumpers, to emphasise its getting later in the day. Again, they will still be in a outdoors location.
• Fourth Part- We discussed that this final section should contain performance elements in it, as well as continuing with the narrative of the song. So we've decided that the artists will slowly transition from the outdoors, to performing on the stage. We thought we could do this through the use of camera work, so it makes the transition more subtle and less harsh. This will also be shot at dusk, as its coming to the end of the day, and the music video. There will be a outfit change from their casual clothes, to more glamorous clothes. 

Storyboard/animatic

Time Management

Currently l have been keeping up with my blog posts. Currently, it's a wednesday and l have three more bog posts l'd like to put up today that need to be completed and posted by this Friday. +I think my works going well however I'm struggling on the Music Sub Genre blog post as l wasn't there for the lesson so i'm catching up at the same time as completeing the post 

Target Audience

Our Pitch

Generating Ideas using Lyrics

We got the idea to generate ideas from our songs lyrics from theorist Andrew Goodwin. He discussed how you can link visuals with the lyrics, so studying the lyrics of a song could give you ideas on how you're going to physically make that song into a music video.
Firstly we noticed "A Girls Life" made use of intertexuality, it referenced other products. At the beginning it made reference Cyndi Lauper - Girls Just Want To Have Fun, through the lyrics "No girls don't just want to have fun". It also refrences the film "Twilight" after the chorus.
As a group we then noticed any specific lyric changes that would indicate a change of beat, which were  before the chorus and during the bridge of the song. This allowed us to recognise when the performers in the music video needed to have more energy in their lip syncing and body language. To engage the audience with the song and to also match with the lyrics.
The main idea we wanted to focus on during this song was the use of lighting. We did this because of the topic of the lyrics and the ideas of freedom that were connoted by them. So we divided it up into sections of and dedicated a section to Sunrise, morning, afternoon, dusk. This helped us to start to get ideas of what we were going to do in the music video to emphasise the theme of light.

So by reading the lyrics of the song we could start to develop ideas of what we wanted our music video to look like, and gain a interpretation of the song but with our unique style based on our ideas from the lyrics.

What Inspires Me

I get inspired by the film series of National Treasure, the idea of going on a hunt for some sort of treasure alongside a race with another team.

I'm inspired lifestyle wise, by Marzia Bisognin, as l find her youtube channel very inspirational as she thinks differently to how l think, and the way she creates videos, stories and makeup looks l find very interesting to adapt into my own life.

Anna and Lilly, Youtubers, inspire my makeup, hair and skincare regimes, as l feel like they know what they're doing and influences a lot of my purchases. I've brought things they've raved about and haven't been disappointed to this day!

When, I'm finally off the internet, I like to have a bit of a read. I've read John Greens classics: 'The Fault In Our Stars', 'Paper Towns' and 'Looking for Alaska'. Content such as the fault in our stars really inspires me to live a more healthier and more appreciative life, as it reminds me that sometimes things can happen to people that can really affect them and who they love. So I tend to feel much more appreciative of everything l have and all the people l have around me. 

I'm also a big fan of Giovanna Fletcher's books, especially 'You're the one' - A romance novel. It just makes me very happy and can easily boost my mood when i'm not feeling particularly great. 

My family are a big inspiration to me (Not in a cringy way), as a lot of my family are very charitable and loving, which l think I've picked up on as I give blood and help raise money for charities and enjoy doing so. They also inspire me to live a long happy life as all of them have. 

Moodboard

Creativity

• Creativity is someone's subjective interpretation of the world. How they can express themselves using subjects or hobbies, such as art and cooking. It also can be seen as how they present themselves physically and the way their creativity allows them to explore things with a open mind.

 

• In order to be more creative, a person can explore things they haven't previously done, to get inspiration for their own creativity.

• There's a split argument to where creativity sources from, whether a person is born with creativity or the way they are socialised into using creativity in their everyday lives. I personally believe it is both, that everyone is born with creativity and its how your taught to express and explore it, that causes it to flourish.
• Creativity is important in media because it allows people to think of ideas that haven't yet been done, however too much creativity can limit the success of a product as it may be too out there and not make sense.

(One of my favourite creators on YouTubers, KickThePJ)

Sir Ken Robbinson suggests that creativity depends on getting things wrong. Presenting thoughts and ideas anyway, despite the possibility of them being wrong. So in relation to education system he believes it is killing creativity in children as they are taught to fear making mistakes as the system puts a emphasis on failure. In my personal experience, l do agree that a persons creativity can be limited. Attending school means having a scheduled, limiting to periods where you have more freedom to be creative then other times.

Time Management

This week, we decided on a artists for our coursework. I was put in a group with three others from my class and as a group we decided to call ourselves 'Phonic records'. As 'Phonic' is a alternate word for sound. We decided on our artist, a girl duo called Megan and Liz, as we liked the way their songs sounded and they're in the Pop genre, which is a genre I'm familiar with. 

I have a few blog posts that need to be uploaded:

• Creativity
• Moodboard

Applying Andre Goodwins Theory

Conventions of The Music Sub-Genre

Conventions of music sub genre from Lisa Adams

Paloma Faith, "Only Love can hurt like this"

Christina Perri, "Burning Gold"



Lily Allen, "Smile"

Asking Permission

Our Production Company Name & Artist

I'm working with. Amber, Calum and Katie to produce a music video. We've created a production company called Phonic Records.
We have chose a unsigned artist called Megan & Liz.
The song we've chosen is "A girls Life". 

Four-One Direction Promotional Package Cohesion Examples

Time Management

I have completed the analysis of fifth harmonies music video "BO$$". I am currently doing research into potential unsigned artists that l could use for my coursework. In the following week l hope to complete:

Incomplete

• Deciding on a artists for coursework
• Doing the 'Conventions of music sub-genre' Blog post
• Asking permission of the artist chosen to allow us to use their music.

Music Video Analysis - 'BO$$' by Fifth Harmony

Music Video analysis: 'BO$$' - Fifth Harmony from Lisa Adams

Fifth Harmony "BO$$"

Project Brief

In the second year of A Levels in Media Studies, we as students are too create a promotional package for the release of a new album. This package will include:

• (1) Music Video 
• A magazine advert
• A digipak

We will choose a unsigned artist and replicate one of their music videos and to advertise it. We are to choose a unsigned artist because we can be more creative with ideas for promotion as to if we chose a signed artist. As they already have a good platform for advertising. 

Function/Purpose of music video

Work Flow

7th September

•   Introduction to Coursework Brief

14th september

• Research and planning 

21st september 

• Research and planning 

28th september

• Research and planning

5th october 

• Planning for production 

12 October 

• filming

19th october 

• filming

26 October

• Half term

2 November 

• Editing

9 November 

• Editing 

16 november 

• Editing

23 november 

• editing

30 november 

• Ancilliary Tasks: Research and planning 

7 December 

• Ancilliary task: Production 

14 December 

• Ancillary Task: Production 

21/28 December

• Christmas Holidays

4-18 January 

•  Evaluation 

25 January 

• Coursework Deadline