Colour and Lighting

Lighting and colour from callumpugh

As demonstrated in Callums presentation, are music video will follow a narrative arc based on lighting and colour. We've done this because research has shown that bright colours are a popular convention within the Pop genre. However contradictory to this, music videos that are considered to be weakly categorized as Pop (Artists such as Elle Goulding), often use natural lighting and softer colours such as pastel pinks and whites. Since our music video is going to be on this side of Pop, we decided to follow this color scheme.
By using natural lighting through the first three sections of our narrative, this will connote to our audience that our artists have a more relaxed and down to earth persona then perhaps big Pop stars like Beyonce. Making them more relatable and likeable for our target audience, 14-20.
 In the final section of the narrative arc we will use artificial lighting to present the idea of parties and fun to our audience, which because of their age range will perhaps elicit aspirations to want their lifestyle. We've done this to ensure that the artists are shown not just as down to earth, but also that they do have fame, which is something unreachable for their audience. Creating a fan base that can aspire to be like them as much as possible, but are still limited to how much.
 The contrast of going from soft, natural colours to bright and artificial symbolises that even though the day goes on the happiness of these performers remains despite where they are. Showing that they love creating music, which is a characteristic Pop audiences love to see.
 Finally the use of bright colours such as bright during the performance section is something commonly seen within the Pop genre. So we'd be following the generic conventions of the Pop genre, making our music video recogniseable to our audience that it is part of this music sub-genre.