Music Video of the Week
Rizzle Kicks - "Lost Generation"
Genre - Hip-Hop
My Music Video of the Week is Rizzle Kicks "Lost Generation". I chose this because l thought it had clear amplification between the lyrics and video. Making the lyrics a simple expression of their thoughts on today's society, well their 'generation'. I also enjoyed it because it is a contemporary example of how our generation do act, strongly connoting realism. I also enjoyed the cross media references, such as a the 'The Jeremy Kyle Show' and 'Big Brother' giving us as a audience a insight into these artists lives and what they are interested by. Creating a basic connection between both artist and audience, making them more likeable.
They used editing carefully to create fast paced cuts to synchronize with the music. Visually connecting each scene to the song. Signifying a generic characteristic of their music genre.
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